To get business, blogging has been the only advertising I’ve done for my startup. When I was in the corporate world and before blogging, it was always me who was doing the reaching out to companies (calling, emailing, messaging on LinkedIn, etc).
Since I began blogging and left the corporate world, I found that giving away just enough free information via my blogs attracts interest in my business. Blogging helped me convert from a 100% outbound marketing strategy to an inbound one in which people reach out to me.
When I meet with companies about their social media, one of the biggest fears I see is negative reviews online. They are hesitant to go all in on social because they fear that by doing so it will give their customers more opportunities to voice a negative experience.
What many don’t realize is that these negative reviews are likely already happening to some degree with your company. The best way to offset a negative customer experience online is to share and highlight positive outcomes from customers that show the real benefits of your products and services.
Once a company has an understanding of how to leverage their social proof, they become truly influential within their industry. The key to marketing is what others are saying about a brand, not what the brand is saying about itself.
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