Use a Loyalty Program to Grow Sales at Your Retail Store or Restaurant
The long-term success of your retail store or restaurant depends on repeat customers. One of the best ways to encourage customer loyalty is with a loyalty program. Here are four steps to using a loyalty program to grow your sales. 1. Choose the right loyalty program. Loyalty programs have come a long way from paper punch cards. Today’s digital loyalty programs incorporate customer relationship management and marketing functions as well. Belly, Loyalzoo, Perka and Spendgo are a few of many programs tailored to small, independent businesses. Factors to consider include: Costs: Consider both monthly costs and setup fees, plus the costs of training time for your employees on the...
